In creativity I trust

One of the most magical things in the world is probably how an idea was born. It dosen't matter what you are doing at the moment, whether you are doing some random shit, or squeezing your brain so hard for a tiny droplet of creativity. It just pops from nowhere, without a sign, and disappear like a flash.

During all these years I've been in advertising shithole, among all the skills I developed for the success of clients' overly produced products, there is one skill that I think is really helpful. That is the thirsty and belief in great ideas. I've seen shitty products being saved by a simple but brilliant idea. Low-rank creatives got promoted by an amazing presentation (of course with the great idea). The client specifically asking for my services makes me feel very honored. All these goes to nothing if you have a fucked up idea.

Now the only thing that kills and fascinates me is thinking of new, stunning, insightful and powerful ideas in my newly started presson nail business. In the past a few months I've seen multiple nail artists done works with absolutely amazing ideas. I was so jealous, wishing I that idea was mine. I am joking, I will never steal people's idea, no matter how much I love them, whenever I found it is belonged to someone else I'd drop it.

The process of idea brewing is painful. I am not like other people who would go away do somethings else to let their brain rest for a while when they stuck. I would never rest until I come up with a satisfing idea. To me, it's like mountain climbing, once you stop, you probably will fail.

And as the nail making process goes, the original idea may change. That is another amazing part of the whole thing. You never know what you will finally name your work until everything is finished. That's the beautiful part of creativity.

I hope all nail artists enjoy the way and the process they think of ideas. Bon Voyage.